New work from old “bye-bye steampunk”

Canberra and Region Heritage Festival 2012 ID "graphic"
Canberra and Region Heritage Festival 2012 ID "graphic"

Well, a year has gone by and we’re back to designing the Heritage Festival collateral. After last year’s success the decision was whether to go with last year’s look but with a different twist, a la heavy metal below:

Canberra and Region Heritage Festival ID "heavy metal"
Canberra and Region Heritage Festival ID "heavy metal"

…or whether to go with something completely different and save $300 in stock photography but spending more days doing painstaking, eye-bending illustration work with a dying graphics card and a 7-year old mac reluctant on doing work at more than a casually relaxed speed. Utilising Walter Burley Griffin’s design of Canberra, the idea was to recreate it (even going so far as tracing the original map) with gear elements, pulleys and roads representing a behemoth of machination. The pulleys would contain elements pertaining to the theme “innovation”‘; trying to keep it local such as displaying wheat to represent William Farrer’s wheat research project that revolutionised wheat production in Australia, and illustrating a can of Aerogard, created by CSIRO’s Doug Waterhouse.

And the winner was…

Going graphic!

Canberra and Region Heritage Festival 2012 ID
Canberra and Region Heritage Festival 2012 ID